Quality Matters
We’re proud of what we do here at Mad River. So we’re not scared to put our name to it. That’s why we created this mark, it’s our personal assurance of quality. Take the mark itself for example. It didn’t take much: just 15 development phases, 22 considered typefaces, 4 team meetings, 2 tantrums, 427 nudges to the left, even more to the right, giving us that 1 result… a mark that is your assurance of quality and a team that is happy with their work. The mark might change, there's always room for improvement, but what it stands for never will.